Conferences, trade shows, and events present some of the best opportunities to promote your brand and highlight your products and services. One of the most effective methods of delivering a visible and impactful message that stands out in a crowd is the use of display banner stands. Below we offer some tips about how to best use them to maximize your presence at your next event.
Choose Your Material Wisely
When selecting a display banner, one of the first things to consider is the material it is made from. In most cases, your choices are fabric and vinyl.
Fabric banners are long-lasting and durable, and they don’t wrinkle or tear when you transport them or set them up. However, images on fabric can suffer from poor resolution and are susceptible to fading.
Vinyl supports high-resolution images that are vivid and have sharper definition. These banners are also easier to clean. In the bright lights of an exhibit hall, however, they can reflect the light with a shine that sometimes obscures their image. As such, it’s important to make sure the fabric you choose works well in the space in which you are exhibiting.
Decide on a Display Style
In addition to the material from which the banner is made, you need to decide upon the style of display you need. Fortunately, they are all extremely effective, and your choice simply depends on cost, the location of the stand, and the type of message you wish to deliver.
Motorized, scrolling stands are perhaps the most elaborate. With a scrolling stand your message scrolls in a continuous loop, allowing you to vary and expand on your core message.
Telescopic pole stands give you the flexibility to choose from a variety of banner heights, so your display dimensions are appropriate for the venue in which you wish to use it.
Retractable banner stands provide the ultimate in convenience. By rolling up like a window shade, they are extremely easy to transport around the exhibit, allowing you to adapt their location to fit the crowd’s movement as the show goes on.
Create Compelling Banner Text and Images
Once you’ve chosen your banner and display style, it’s time to grace it with your brand and/or product messaging. Banner display stands draw immediate attention to your message, helping it stand out from the surrounding noise. You can use your banner display to communicate key selling points, build brand awareness, highlight your contact information, and more. Prominently displaying your banner with a catchy phrase or company motto, alongside an image people will remember, will entice visitors and increase traffic.
Space Out Your Displays
If you decide to feature multiple banners, you should consider placing them throughout the event venue, and not just near your booth. By spreading out your banners and utilizing an engaging message and image, you will be able to reach attendees throughout the event, introducing attendees to your brand who might otherwise have missed your booth.
Take Your Banners on the Road
When the show ends, don’t consign your effective display banner to storage. After all, a quality banner stand can attract attention to your brand long after the show ends. Consider having it displayed in other public locations, such as shopping malls, retail stores, hotel lobbies, and even sporting events. You might be surprised by how many people come calling!