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Extend Your Trade Show Exhibit Experience Online
by: Dick Wheeler
In today’s trade show environment, you can now amplify your real-time trade show display experience once the trade show ends. How? Have you ever thought to have your trade show booth available online? By using video on demand on your company website you can entice visitors to come to your trade show display at their convenience.
The recent 2007 giant Consumer Electronics Show in Las Vegas in January had over 140,000 trade show visitors with approximately 2,700 trade show exhibitors who showcased the year’s new technology and set the stage for hi-tech trends. It was the technology industry’s largest trade show, yet it was not open to the public.
There is good news, however, for trade show “wannabes” who no longer have to feel left out in the cold. Millions of virtual trade show visitors are now able to view trade show highlights and new launches via the Internet. Virtual trade show visitors can witness the breaking news of the technology trade show exhibitors online by playing video on demand found on trade show exhibitor’s websites. The CES show’s message was the news of the “digital living room” and “convergence” touting products that allow us to take our favorite media on the road and transfer it around the house. Now we can sit in our digital living rooms and watch trade show exhibitors via the Internet.
Take it from Bill Gates, tycoon of Microsoft, and legendary Steve Jobs, guru of Apple--they want to extend their audiences well beyond the trade show floor. These industry titans have created video on demand on their company websites as a way to share their trade show experience with the entire universe-- not just those physically attending the trade show.
Gates gave a rousing, informative keynote speech at the CES Show,
and
Jobs gave a magical keynote speech at his MacWorld. Both got
loud cheers from those in attendance, but they also got a lot of praise
from the millions of virtual trade show visitors who viewed their speeches
online.
Want to hear them now? Click on their websites and you’ll get to hear the magic they spun at their recent trade shows.
Join Bill Gates as he keynotes 2007 CES demonstrating how Microsoft is delivering a new generation of connected experiences. Gates announced several new offerings from Windows Vista, Xbox 360, Microsoft TV and more.
About ProExhibitsSince 1987, ProExhibits has provided turnkey, one-stop custom event and trade show solutions for clients all over the world. We are well known for highly unique custom designed exhibits in addition to modular and portable trade show booths. We specialize in exceeding client expectations, exemplified by a nearly perfect (99%) customer satisfaction rating for design, production and management services. We welcome the opportunity to utilize our expertise to guarantee your success, whether with trade shows or any other type of event.
ProExhibits | 1188 Bordeaux Drive, Sunnyvale, California 94089 | (408) 734-3600 | www.proexhibits.com