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Five Ways to Make Rental Trade Show Exhibits Pay Off

by: Dick Wheeler

There are times when renting, versus owning, a trade show display makes good sense.  It could be that your primary trade show booth is already in use at another show; you have budget or turnaround time constraints; or you may be testing the trade show experience for the first time.

Whatever the case, here are five fundamental guidelines that will make your trade show exhibit rental experience trouble free and successful:

1. Find a highly transportable solution
   Find a rental trade show display that can be easily and quickly setup to save on trade show display installation and dismantling costs. Choose trade show exhibits that are built to survive unpredictable transport and are constructed to ensure fast, flawless trade show exhibit assembly and rapid, fool-proof trade show exhibit breakdown.

2. Choose lightweight structures
   Today you can find exceptionally stable, yet lightweight, platforms such as high tech aluminum extrusion profile forms that can act as the backbone of your trade show display.  Straight and curved modular elements in varying lengths also work together in virtually limitless combinations to create unique, personalized rental trade show exhibit booths. 

3. Look for versatility
   Being flexible is a key to providing a solution for rental trade show exhibit environments—from trade show booth interiors and dividing walls to free standing podium additions or other options.
   You can define your trade show exhibit area’s space starting with a freestanding platform. You may want to create a quiet island for serious prospects amid the noise and chaos of the typical show floor.  Today’s versatile rental trade show display systems even have modular wall elements that can act to enclose some or all of your exhibit space.

4. Go for clean, clear, crisp and creative functional designs
   By using advanced high tech design solutions, you will be able to have a rental trade show booth that can relay your company’s message in a focused and powerful way. Contemporary rental trade show exhibit structures can be custom designed to create a personalized trade show floor statement that expresses your company’s marketing goals and objectives.

5. Create environment for interaction between your sales force and hot prospects

Whether it’s a rental trade show exhibit or a permanent trade show exhibit, the ideal trade show display encourages person-to-person interactions through attention to traffic flow within the exhibit and careful placement of exhibit design elements for maximum efficiency and accessibility to product demonstrations, product displays, and marketing literature. Make it easy for your attendees to feel at home with visible and accessible literature. Set up exhibit demonstration areas designed to draw the attendee in and make the experience comfortable.

Try out imaginative and innovative trade show exposure ideas when you rent.  It’s a great way to test trade show exhibit options before purchasing a permanent exhibit or making a major trade show booth commitment.

About ProExhibits
Since 1987, ProExhibits has provided turnkey, one-stop custom event and trade show solutions for clients all over the world. We are well known for highly unique custom designed exhibits in addition to modular and portable trade show booths. We specialize in exceeding client expectations, exemplified by a nearly perfect (99%) customer satisfaction rating for design, production and management services. We welcome the opportunity to utilize our expertise to guarantee your success, whether with trade shows or any other type of event.

ProExhibits | 1188 Bordeaux Drive, Sunnyvale, California 94089 | (408) 734-3600 | www.proexhibits.com