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Client Case Studies

Case Study | Client: California Milk | Industry: Grocery

California Milk Churns Out 106 Successes with ProExhibits

The California Milk Advisory Board promotes California dairy products in an ever-growing and competitive marketplace. They utilize a unique, custom rental approach for each major show and always use a new theme. Says Cheryl Soares, Promotions Manager, "Our exhibit space houses dozens of vendors there to demonstrate and sell their products. Our success is their success. A pavilion is designed for each show we attend. We must look fresh and different each time."

According to Ms. Soares, "We had three criteria for selecting the optimum vendor for our critical trade show needs: a company that actively listens to our needs, design originality, and outstanding execution. ProExhibits demonstrated their ability to listen to our needs, interpret them properly and develop original ideas. During the bidding process, ProExhibits came back with a visual far superior to the competition. The quality of creativity is excellent. The first year's design was outstanding; the second year's even better."

At the International Dairy Deli Bakery Conference, in Anaheim, the Milk Advisory Board's pavilion housed 106 10 X 10 booths with a large demonstration area and conference room.

Further states Ms. Soares, "The design of the booth was totally different from anything we have ever done. You could see our signage from anywhere on the show floor. We looked like a leader and received many compliments from the other 1700 show exhibitors. The goal of each show is to attract customers and prospects, maximize foot traffic and always be and look busy. ProExhibits provided a very effective layout and also good ideas on placement of points of interest, including a game that moved visitors from vendor to vendor within our booth. Our consultant helped us find people to execute the game, another example of how ProExhibits always goes the extra mile."

Harold Petersen, Director of Tradeshows, further highlights ProExhibits’ unique contributions, "We felt the exhibit booth design helped us be easily located. We had really good foot traffic. The VIP sampling area and pairing professionals were perfect. The new interactive elements within the booth made a big difference over the first year. One of our goals, booking appointments throughout the show, was very successfully accomplished. From design through execution, we appreciate everything ProExhibits does for us."

To see more work by ProExhibits, visit the Idea Gallery. To find out about work done for other business leaders, see ProExhibits’ list of clients and testimonials pages.